Every administrator of web portal need to do many tasks in a web browser. Content needs to be added, planned, edited, expired, removed. Users need to be created, edited, deactivated etc. System administrators need to replicate cluster, reindex web content or documents, setup cron jobs and so on.
DevOps became necessary tool/approach in developer and sysadmin life. Most of companies introduced or will introduce own mechanisms to automate internal software processes. There are many programs that simplify and automate software development, delivery and integration. Combination of DevOps tools (for example Docker, Git, Jenkins, Bamboo, Bash scripts, Nagios etc.) can minimize human effort.